Today’s drivers expect more than just a vehicle; they expect a vehicle that reflects their personality, lifestyle, and performance needs. The era of “one-size-fits-all” is long gone. Personalization is not just a trend; it has become a standard. Ford has recognized this demand and created the Ford Custom Garage.
This innovative program gives dealerships the ability to offer pre-designed, factory-tested, and fully warrantied packages, combining personalization with the confidence of OEM backing. For dealers, it’s an opportunity to increase profitability. For OEMs, it reduces complexity. For customers, they enjoy a smooth buying experience. At Parts Midwest, we’re here to make it all happen.
Traditionally, accessorizing a new vehicle required customers to seek aftermarket installers or wait for upgrades post-purchase. This created delays, risks, and inconsistencies in both quality and service. Ford Custom Garage eliminates these challenges by creating a direct bridge between personalization and delivery.
Key benefits include:
- Streamlined process for dealers – Accessories are installed at the dealership level but supported directly by Ford.
- Increased profitability – Bundled packages provide an added revenue stream without slowing down sales cycles.
- Customer confidence – Buyers get accessories backed by the factory warranty, ensuring peace of mind.
What’s in the Packages?
Ford Custom Garage currently offers unique upgrade packages for flagship models like the Bronco and F-150, combining style, capability, and performance.
Highlights include:
- Suspension upgrades with Ford Performance-engineered lift kits
- Bilstein shocks tuned for ride comfort and off-road performance
- Aggressive wheel and tire packages with Goodyear Territory off-road tires
- Bold appearance upgrades like matte black badging, rocker panel graphics, and retro-inspired flares
- These packages aren’t just about looks—they are engineered to perform, tested under Ford Performance standards, and designed to enhance both capability and reliability.
Ford Custom Garage represents a shift in how OEMs, dealers, and customers engage with personalization.
Dealers now become a one-stop shop for personalization, offering a premium experience without added complexity. OEMs maintain oversight of accessory quality while reducing factory-level complexity.
Customers gain instant access to personalization at the point of purchase, increasing satisfaction and loyalty.
This is more than an accessory program—it’s a strategic growth initiative that positions Ford and its dealer network at the forefront of customer-centric innovation.
Ford Custom Garage demonstrates the future of automotive retail: vehicles that arrive ready to reflect the driver’s personality, backed by the reliability of an OEM program. Dealers who embrace this model gain a competitive edge, while customers enjoy a seamless purchasing experience.
Parts Midwest is proud to support Ford Custom Garage, ensuring OEMs and dealers can unlock new opportunities in accessory profitability and customer satisfaction. Ask your local Ford dealership how you can learn more about Ford Custom Garage offerings.